This weekend at the box office turned into the second-slowest weekend of the year, next to Super Bowl Weekend (Feb. 4-6). Why so slow? Not because of a big game, but because of Hurricane Irene. The East Coast was filled with so much bad weather this weekend that ticket sales were down 23 percent and many theatres were closed. As expected, The Help took the top spot once again. The Disney/Dreamworks comedy-drama grossed $14.5 million in its third week of release, bringing its domestic total to an amazing $96.8 million and will get close to the $100 million mark.
Colombiana, the Luc Besson-produced action flick, fared the best, grossing $10.4 million on 2,900 screens at 2,614 locations. Although critics were weren't that satisfied with the film (37% on Rotten Tomatoes), audiences enjoyed it, giving it an A-, according to Cinemascore and 62% on RT. Sony Pictures' exit polling indicated that 57 percent of the audience was female, which is weird for an action film and 65 percent was 25 and older. Don't Be Afraid of the Dark debuted in fourth place with $8.5 million at 2,760 locations, which is behind FilmDistrict's last release, Insidious, which debuted with $13.3 million. Though it got a mixed response from critics (58% on RT), audiences hoped for more scares, giving it a grade of C- and getting 48% on RT. Bob Berney, president of FilmDistrict (who acquired the film from Miramax Films, which was going to distribute it before the Walt Disney Company sold it) even admitted that wasn't good. Like Colombiana, the film performed well with females, only younger. African-Americans and Latinos made up most of the audience.
Our Idiot Brother debuted in fifth place with $7 million at 2,555 locations. As dismal as that may look, when you really think about it, it's not that bad. The movie was filmed independently and was financed for $5 million by Big Beach Entertainment, the production company that brought us Little Miss Sunshine. The Weinstein Company acquired the film for $6 million after it premiered at this year's Sundance Film Festival. The future for this film might not be so bad as many people say it'll be. While critics liked the film (68% on RT), audiences had more of a mixed response, giving it a C+ and getting 65% on RT. TWC's exit polling showed that 55 percent of the audience was female and 70 percent was age 25 and older. As for the other holdovers, Rise of the Planet of the Apes ranked third, bringing in $8.8 million, lifting its total up to $148.7 million domestically. Spy Kids: All the Time in the World ranked sixth with $6 million, falling 48 percent for an unsatisfying total of $21.9 million so far. Conan the Barbarian continued its downward spiral, collecting $3.1 million for a total of $16.6 million and Fright Night grossed the same amount, bringing its total to $14.2 million. Be prepared for what may be another slow weekend. The Debt, the long-delayed thriller that Focus Features acquired from Miramax, will come out this Wednesday and two horror films, The Weinstein Company's Apollo 18 and Relativity Media's Shark Night 3D debut on Friday.
After a bunch of pictures, one-second teases and a motion poster, we finally see what will be one of many trailers. Here is the very first teaser trailer for the highly anticipated film of next year, The Hunger Games, with a nice little introduction from Jennifer Lawrence. This came from last night's MTV Video Music Awards and it's a pretty short teaser, but the atmosphere looks good and that voiceover that you hear comes from Liam Hemsworth's portrayal of Gale. Enjoy the teaser. The film hits theatres March 23rd, 2012.
Here's some new promo art for The Avengers via Bleeding Cool. While it doesn't really mean anything, it still looks awesome. The film hits theatres May 4th, 2012.
Prometheus is director Ridley Scott's return to the world of science fiction and behind-the-scenes snaps were released this weekend, coming courtesy of Alien Prequel News. One is a lifter and the others are a ground tunnel and what looks like an alien tunnel. The film stars Noomi Rapace, Charlize Theron, Michael Fassbender, Patrick Wilson, Idris Elba and Guy Pierce and the film opens in 3D on June 8th, 2012.
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